History

Our history

It all started with a simple idea, but full of character: to create different, exclusive ballerinas with that slightly daring touch that no one dared to offer. In 2009 the first pair was born, made with enthusiasm and the desire to surprise. Its success was immediate, and thus began a story that would unite design, Spanish craftsmanship, and an infinite passion for quality.

At the helm, Paloma Moreno, the soul and vision of the brand since 2010, transformed each shoe into a statement of style and joy.

And why defloresyfloreros?
Because the prints — of flowers, checks, stripes — are our hallmark. A unique and lively name, like every step we take. 🌸

Our mission

Today our goal is clear: to continue growing, expanding, and consolidating our position in the national and international market. We want the spirit that saw us born — that mix of boldness, creativity, and love for detail — to cross borders.

Every step we take brings us closer to new horizons, but without losing sight of what makes us unique: design made with soul, artisanal quality, and the freshness that has always been our hallmark. Because if there is one thing we are sure of, it is that style knows no limits.

Design

At defloresyfloreros, design does not follow trends: it inspires them. Fresh lines, unique prints, and just the right amount of boldness shape shoes that tell stories and awaken smiles from the very first step.

Craftsmanship

Our heart beats in Spain, where expert hands bring each pair to life with passion and precision. The Spanish shoemaking tradition combines with a modern and creative vision to shape unique shoes, made with soul and dedication.

Quality

We believe that beauty is in the details. That is why we take care of every finish, every seam, and every texture with care, so that our shoes not only captivate the eye but also the walk. Durable, comfortable, and full of character, because authentic quality is felt.